Saturday, May 31, 2008

Prospect Blazer -- Is It For You?

Prospect Blazer: A Good Idea

Prospect Blazer is a good idea. A sound idea.

Prospect Blazer is essentially a technique for creating capture pages.

As you know, most capture pages offer an ebook or a special report in exchange for a visitor giving you their name and email address.

Well, Prospect Blazer takes this one step further. You're able to offer your visitor $1800 worth of digital products in exchange for their contact information.

Not only that, but you have tons of different capture pages with different messages that appeal to a variety of business opportunities.

And, Prospect Blazer also has loads of capture pages that sell individual product for which you make 100% commission.

You can see how Prospect Blazer works at the Prospect Blazer Demo.

And, you can see an actual capture page at Prospect Blazer Non-Paid Capture Page.

But, there is just one, hopefully temporary drawback. Prospect Blazer has two fatal design flaws.

To understand the design flaws, let's understand how Prospect Blazer works.


Prospect Blazer Works as Follows:

1) After you log in, you see the download page. There are tons of products, all with images. It takes a while for all the images to load, even on a broadband connection.

2) After the images are loaded the screen goes gray and prevents you from accessing any of the software download links.

3) An email capture form (from Aweber or other auttoresponder) appears in a popup window at a fixed location near the top of the page.

4) After you fill in the form the page becomes normal and you can download the software items.


Prospect Blazer and the Two Fatal Flaws

1) The capture popup form is located at a fixed position relative to the top of the page.

Now, what's the first things a person does when they see a page with tons of products? They start scrolling down the page to see the products.

So, if you scroll down the page while the images are loading, when the page goes gray you never see the capture popup because it's positioned at the top of the page--which is now off the screen.

You can't scroll back to the top, so you're out of luck and have to refresh your screen--if you think to do that.

The design solution is to place the popup at a fixed location relative to the browser window rather than the page.

2) When you click a link to download a software product prior to the screen going gray, it never goes gray. And the capture popup never appears.

The design solution is to create an intermediary page with the capture form in a frame on that window. Use JavaScript to detect the completion of the capture form before proceeding to the download page. Solving this problem would eliminate the need to fix the first problem.

So, hopefully, these problems will be addressed soon and Prospect Blazer with be, not only a viable product, but a worthwhile one, too.

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